AWARENESS REGARDING SUSTAINABLE MARKETING AND ITS IMPLICATIONS: A STUDY ON RMG SECTOR IN BANGLADESH

Salma Honey

Abstract


Abstract: The business world is changing ordinary by the effect of innovative, natural and social changes. These progressions impact the business procedures and influence the acts of the makers. For meeting these changes, producers must concern in regards to maintainable issues and give their focus on these. As of late, Bangladeshi RMG (Ready Made Garments) makers give their worry with respect to manageable issues and need to develop their mindfulness on reasonable promoting rehearses. The present examination is an endeavor to analyze the general comprehension in regards to the consciousness of the sustainable marketing in RMG division in Bangladesh and need to build up its suggestion in their business operations. Ready-made sector are the most fare acquiring and potential division in BD. The purpose of this study is to identify the present scenarios regarding the awareness of sustainable marketing practices in BD and its implications in this regard. The findings of the study are based on both primary and secondary data. The primary data was collected from 50 garments industries from both Dhaka and Gazipur districts.  The samples were collected according to the convenience of the researcher. The data were analyzed using some qualitative tools of statistical data analysis. Finally, the study will suggest some guidelines which will be beneficial to our Bangladeshi manufacturers for building the awareness regarding sustainable marketing practices, which are the most emerging issues in the global context.


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References


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