AWARENESS REGARDING SUSTAINABLE MARKETING AND ITS IMPLICATIONS: A STUDY ON RMG SECTOR IN BANGLADESH
Abstract
Abstract: The business world is changing ordinary by the effect of innovative, natural and social changes. These progressions impact the business procedures and influence the acts of the makers. For meeting these changes, producers must concern in regards to maintainable issues and give their focus on these. As of late, Bangladeshi RMG (Ready Made Garments) makers give their worry with respect to manageable issues and need to develop their mindfulness on reasonable promoting rehearses. The present examination is an endeavor to analyze the general comprehension in regards to the consciousness of the sustainable marketing in RMG division in Bangladesh and need to build up its suggestion in their business operations. Ready-made sector are the most fare acquiring and potential division in BD. The purpose of this study is to identify the present scenarios regarding the awareness of sustainable marketing practices in BD and its implications in this regard. The findings of the study are based on both primary and secondary data. The primary data was collected from 50 garments industries from both Dhaka and Gazipur districts. The samples were collected according to the convenience of the researcher. The data were analyzed using some qualitative tools of statistical data analysis. Finally, the study will suggest some guidelines which will be beneficial to our Bangladeshi manufacturers for building the awareness regarding sustainable marketing practices, which are the most emerging issues in the global context.
References
Akash, R.(2017) What needs for transformation of Bangladesh textile and apparel industry (Online) Available: https://www.textiletoday.com.bd/needs-done-transformation-bangladesh-textile-apparel-industry/ (1 February2018) Retrieved on 20/06/2018
Akter, A. (2018) Bangladesh RMG industry shows a sea change on safety transformation (Online) Available: https://www.textiletoday.com.bd/bangladesh-rmg-industry-shows-sea-change-safety-transformation/ (April 29, 2018) Retrieved on 21/06/2018.
Alam, N. (2015) Transformation of RMG Sector in Bangladesh: Not a Choice but a Dire Necessity for Sustainable Development For Bangladesh Economy (Online) Available: http://isdiworld.com/news/transformation-of-rmg-sector-in-bangladesh-not-a-choice-but-a-dire-necessity (2 July 2015).
Al-Muti, Syed A.(2016) Can Bangladesh’s Ready-Made Garment Industry Lead in Green Growth? (Online) Available: https://asiafoundation.org/2016/04/20/can-bangladeshs-ready-made-garment-industry-lead-green-growth/(April 20, 2016) Retrieved on 21/06/2018.
Anderson et al. (2007) Statistics for Business and Economics, London: Thomson.
Belz, F.-M.(2006): Marketing in the 21st Century, in: Business Strategy and the Environment, 15,3,pp.139-144.
Berg, A., Herich, S., Kempf, S., Tochtermann, T., & McKinsey. (2011). Bangladesh’s ready-made garments landscape: The challenge of Growth. Retrieved from http://www.mckinsey.de/sites/mck_files/files/2011_McKinsey_Bangladesh.pdf
BGMEA. (2017a). Bangladesh Garments Manufacturer & Exporters Association (BGMEA) website. Retrieved from http://www.bgmea.com.bd/chart_test/number_of_employment_in_garment
BGMEA. (2017b). Bangladesh Garments Manufacturer & Exporters Association (BGMEA) website. Retrieved from http://www.bgmea.com.bd/member/memberlist#.VkfJXE2_nIU
BKMEA. (2017). Bangladesh Knitwear Manufacturer & Exporters Association (BKMEA) Member Profile, BKMEA website. Retrieved from http://www.bkmea.com/member/
Export Promotion Bureau. (2015). Annual Statistics 2014-2015. Retrieved from http://www.epb.gov.bd/index.php/home/exportdata
http://www.businessdictionary.com/definition/transformation-process.html Retrieved on 22/06/2018.
Ovi, I. (2014) Bangladesh’s RMG going green to retain competitiveness, Dhaka Tribune, p.14. (http://www.dhakatribune.com/regulation/2014/02/08/bangladeshs-rmg-going-green-to-retain-competitiveness/) Retrieved on 28/01/2018.
Published
How to Cite
Issue
Section
License
Copyrights for articles published in Journal of Asian and African Social Science and Humanities are retained by the authors, with first publication rights granted to the journal. The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
Articles published in Journal of Asian and African Social Science and Humanities are published under the Creative Commons Attribution (CC-BY) license, which permits others to distribute, remix, tweak, and build upon your work as long as they credit you for the original creation.
Â
