CHINA'S CULTURAL SOFT POWER IN BANGLADESH: ACHIEVEMENTS AND CHALLENGES (2000-2020).

Abstract

ABSTRACT

Cultural dominance is one of the most significant aspects of soft power strategy in global politics. The most influential countries employ cultural soft power to consolidate their positions on international platforms to enhance national interests. This study explores China's cultural soft power strategies in Bangladesh by examining its achievements and challenges. It identifies that China has extended its cultural dynamics to considerable levels in Bangladesh, including arranging cultural programs and festivals, exchange programs, support for higher education, cultural institutes, media, availability of cultural content, and infrastructure development. However, China faces several challenges in achieving its soft power objectives due to cultural barriers, political manipulation, and proper management of facilities. This study recommends that China should develop initiatives to reduce the challenges in the country. This study followed a qualitative research method, based on secondary sources. This study fills a crucial gap in the understanding of China's efficacy in Bangladesh. A comprehensive insight into China's cultural soft power will help policymakers in enhancing bilateral relations as well as contribute to academia such as international relations, diplomacy and other intellectual horizons related to Bangladesh studies.

Keyword: Cultural Soft Power, goals, China, Bangladesh